Chicago Fire & Cop Shop - eCommerce Case Study
Chicago Fire & Cop Shop expands its brick & mortar operations and obliterates competition online for "Chicago Fire/PD" Merchandise
Overview
- Company: Chicago Fire & Cop Shop
- Industry: eCommerce
- Business Size: Medium Business
- Project Type: Website & Marketing
- Client For:Ongoing
The Results at a Glance
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New Orders
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Conversions
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Positive Reviews
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Speed Increase
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Organic Traffic
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On Page 1 of Google
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Social Reach
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New Orders
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Conversions
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Positive Reviews
0
Speed Increase
0
Organic Traffic
0
On Page 1 of Google
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Social Reach
About Chicago Fire & Cop Shop
Chicago Fire & Cop Shop is a store founded by a retired firefighter and a retired police officer. With over 30 years in existence, they have been serving the community by providing quality fire and police gifts at affordable through their physical store in Chicago, and through their ecommerce website chicagofirecopshop.com for fire and cop fans all over the world.
Challenges
Even though the Chicago Fire & Cop Shop built a solid reputation and were very well known in the Chicago area, their online store and online reputation were showing a completely different story. Like most of our clients, leadership grew tired of an increasingly outdated website which became very difficult to manage and it affected their revenue directly. After getting to know the client’s challenges and goals on a deeper level we identified the culprits:
- Current online store was powered by an outdated software
- Online store did not run on SSL which was a major reputation issue
- Website had an outdated design and was very confusing
- Backend administration was not user friendly
- Their long trajectory in the community was not showcased at all
- Customer service requests increased as clients did not have the proper self-help tools
Solutions
After rigorous discovery meetings, we immersed ourselves with the client’s situation and provided a detailed digital roadmap that was designed to take major weight of the client’s shoulder and prove a solid foundation for growth. After 3 months of development and testing, Xtreme produced a one of kind eCommerce website that:
- Allowed clients to easily find what they were looking for and purchase with ease
- Allowed clients to browse and purchase their orders themselves
- Showcased the client’s rich history in the community in an interactive way
- User friendly design and interactive tools allowed clients to truly connect with the brand
- Merged the client’s large social media following for cross-platform promotions
- Automated client order, client support and follow-up process
- Increased positive online reputation and search engine rankings
- The newly created online store is the company’s strong foundation in today’s ever demanding digital world.
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Challenges
Chicago Fire & Cop Shop was getting little to no website traffic. After performing a Digital Marketing audit, we realized the following:
- Current website had no quality content and no blog functionality enabled in order to generate authoritative articles.
- Current online store was not SEO optimized at all, therefore search engines could not properly crawl the content.
- Google Business Profile was not optimized, had missing information and some was even incorrect, therefore missing out on valuable local traffic
- Admin did not have a reliable way to segment its audience and market to them effectively.
Solutions
After completely overhauling their website, their online presence started to increase and drastic marketing changes started to occur:
- Our SEO content writer crafted professional content focusing on their most competitive keywords.
- Newly created SEO optimized pages and regular authoritative blog content started to rank and organic traffic started to increase.
- Our team performed critical Google Business Profile Optimization tasks to allow their Google Profile to scale up in local rankings.
- By automating backend processes, admin now had organized lead and client data, allowing him to deploy targeted email marketing campaigns.
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Website Challenges
Even though the Chicago Fire & Cop Shop built a solid reputation and were very well known in the Chicago area, their online store and online reputation were showing a completely different story. Like most of our clients, leadership grew tired of an increasingly outdated website which became very difficult to manage and it affected their revenue directly. After getting to know the client’s challenges and goals on a deeper level we identified the culprits:
- Current online store was powered by an outdated software
- Online store did not run on SSL which was a major reputation issue
- Website had an outdated design and was very confusing
- Backend administration was not user friendly
- Their long trajectory in the community was not showcased at all
- Customer service requests increased as clients did not have the proper self-help tools
Website Solutions
After rigorous discovery meetings, we immersed ourselves with the client’s situation and provided a detailed digital roadmap that was designed to take major weight of the client’s shoulder and prove a solid foundation for growth. After 3 months of development and testing, Xtreme produced a one of kind eCommerce website that:
- Allowed clients to easily find what they were looking for and purchase with ease
- Allowed clients to browse and purchase their orders themselves
- Showcased the client’s rich history in the community in an interactive way
- User friendly design and interactive tools allowed clients to truly connect with the brand
- Merged the client’s large social media following for cross-platform promotions
- Automated client order, client support and follow-up process
- Increased positive online reputation and search engine rankings
- The newly created online store is the company’s strong foundation in today’s ever demanding digital world.
×
![]()
Marketing Challenges
Chicago Fire & Cop Shop was getting little to no website traffic. After performing a Digital Marketing audit, we realized the following:
- Current website had no quality content and no blog functionality enabled in order to generate authoritative articles.
- Current online store was not SEO optimized at all, therefore search engines could not properly crawl the content.
- Google Business Profile was not optimized, had missing information and some was even incorrect, therefore missing out on valuable local traffic
- Admin did not have a reliable way to segment its audience and market to them effectively.
Marketing Solutions
After completely overhauling their website, their online presence started to increase and drastic marketing changes started to occur:
- Our SEO content writer crafted professional content focusing on their most competitive keywords.
- Newly created SEO optimized pages and regular authoritative blog content started to rank and organic traffic started to increase.
- Our team performed critical Google Business Profile Optimization tasks to allow their Google Profile to scale up in local rankings.
- By automating backend processes, admin now had organized lead and client data, allowing him to deploy targeted email marketing campaigns.
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Client Review
Robert, John and their team have been great. They were very responsive to my online needs. They are quick to respond to problems and have a great platform. The new website is way ahead of my competitors. The design is over the top. The back end is full of great options to display your product and get that “wow” factor up front. If you’re looking for that online presence and to increase sales look no further than Xtreme.
Tim Furmanek
Owner of Chicago Fire & Cop Shop
⭐⭐⭐⭐⭐
Tim Furmanek
Owner of Chicago Fire & Cop Shop
⭐⭐⭐⭐⭐
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