Classic Custom Uniforms - eCommerce Case Study
Classic Custom Uniforms overhauls their existing eCommerce Store and completely takes over the "Security Uniforms" space
Overview
- Company: Classic Custom Uniforms
- Industry: eCommerce
- Business Size: Large Company
- Project Type: Website & Marketing
- Client For:Past Client
The Results at a Glance
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New Orders
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Positive Reviews
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Admin Grunt Work
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Speed Increase
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On Page 1 of Google
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Organic Traffic
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Ranking Increase
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Bounce Rate
0
New Orders
0
Positive Reviews
0
Admin Grunt Work
0
Speed Increase
0
On Page 1 of Google
0
Organic Traffic
0
Ranking Increase
0
Bounce Rate
About Classic Custom Uniforms
Classic Custom Uniforms has been a leader in the security uniforms and guard/law enforcement equipment industry for over 20 years. Operating out of a 14,000 sq. ft. state-of-the-art facility and equipment, they supply top government agencies and private security companies alike.
Challenges
Even though CCU built a strong reputation on their industry over the years, their online presence and systems were not reflecting their reputation. Unfortunately their leadership had numerous bad experiences with developers, who time and time again built e-commerce websites that were not user friendly and produced no results for the company. CCU had had exponential growth, however their workload became insurmountable given their issues:
- Current website was poorly designed
- Current website produced no results
- No way to follow up with current clients
- Order processing multiplied due to lack of automation
- Customer service queries increased due to clients not having the proper self-help tools
Solutions
After rigorous discovery meetings, we immersed ourselves with the client’s situation and provided a detailed digital roadmap that will solve all of the client’s problems. After 4 months of development and testing, Xtreme produced a one of kind E-Commerce website that:
- Connected with their audience with a user friendly design
- Allowed clients to browse and purchase their orders themselves
- Automated client order and support process
- Allowed admins to process orders 5 times faster
- Allowed admins to deploy dynamic marketing campaigns
- Developed unique addons to increase efficiency & profit
The new website will also serve as a strong foundation for upcoming digital marketing campaigns that will help the company achieve it’s long term growth plan.
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Challenges
Classic Custom Uniforms online presence was messy and website was getting little to no website traffic. Their problems included:
- Current online store was not SEO optimized at all, therefore search engines could not properly crawl the content.
- Unprofessional branding assets – Outdated logo and brand identity failed to convey credibility and professionalism.
- Product pages were not optimized for conversions, lacking basic ecommerce components, thus affecting sales directly.
- Google Business Profile was barely used and was not optimized at all, with missing and incorrect information, it kept hindering their local visibility.
- Admin did not have a reliable way to segment its audience and market to them effectively.
- Existing website was not properly setup to cater to B2B clients, therefore missing significant opportunities.
- Company had many inconsistencies on their local listings, creating confusion for users and search engines alike and affecting rankings.
Solutions
After completely overhauling their website, their online presence started to increase and drastic marketing changes started to occur:
- Our SEO content writer crafted professional content focusing on their most competitive keywords.
- Redesigned brand identity – Created new professional logo and applied consistent branding across all digital assets.
- Newly created SEO optimized pages and products started to rank and organic traffic started to increase.
- After 1 year of deploying their new ecommerce website, their main keywords increased rankings from Page 20 to Page 1 of Google.
- Our team performed critical Google Business Profile Optimization tasks to allow their Google Profile to scale up in local rankings.
- We customized the backend operations for business ecommerce, allowing better usage and better marketing for B2B leads/clients.
- We corrected all the errors found on their local business listings and maintained cohesive up to date information across the board, helping their rankings increase.
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Website Challenges
Even though CCU built a strong reputation on their industry over the years, their online presence and systems were not reflecting their reputation. Unfortunately their leadership had numerous bad experiences with developers, who time and time again built e-commerce websites that were not user friendly and produced no results for the company. CCU had had exponential growth, however their workload became insurmountable given their issues:
- Current website was poorly designed
- Current website produced no results
- No way to follow up with current clients
- Order processing multiplied due to lack of automation
- Customer service queries increased due to clients not having the proper self-help tools
Website Solutions
After rigorous discovery meetings, we immersed ourselves with the client’s situation and provided a detailed digital roadmap that will solve all of the client’s problems. After 4 months of development and testing, Xtreme produced a one of kind E-Commerce website that:
- Connected with their audience with a user friendly design
- Allowed clients to browse and purchase their orders themselves
- Automated client order and support process
- Allowed admins to process orders 5 times faster
- Allowed admins to deploy dynamic marketing campaigns
- Developed unique addons to increase efficiency & profit
The new website will also serve as a strong foundation for upcoming digital marketing campaigns that will help the company achieve it’s long term growth plan.
×
![]()
Marketing Challenges
Classic Custom Uniforms online presence was messy and website was getting little to no website traffic. Their problems included:
- Current online store was not SEO optimized at all, therefore search engines could not properly crawl the content.
- Unprofessional branding assets – Outdated logo and brand identity failed to convey credibility and professionalism.
- Product pages were not optimized for conversions, lacking basic ecommerce components, thus affecting sales directly.
- Google Business Profile was barely used and was not optimized at all, with missing and incorrect information, it kept hindering their local visibility.
- Admin did not have a reliable way to segment its audience and market to them effectively.
- Existing website was not properly setup to cater to B2B clients, therefore missing significant opportunities.
- Company had many inconsistencies on their local listings, creating confusion for users and search engines alike and affecting rankings.
Marketing Solutions
After completely overhauling their website, their online presence started to increase and drastic marketing changes started to occur:
- Our SEO content writer crafted professional content focusing on their most competitive keywords.
- Redesigned brand identity – Created new professional logo and applied consistent branding across all digital assets.
- Newly created SEO optimized pages and products started to rank and organic traffic started to increase.
- After 1 year of deploying their new ecommerce website, their main keywords increased rankings from Page 20 to Page 1 of Google.
- Our team performed critical Google Business Profile Optimization tasks to allow their Google Profile to scale up in local rankings.
- We customized the backend operations for business ecommerce, allowing better usage and better marketing for B2B leads/clients.
- We corrected all the errors found on their local business listings and maintained cohesive up to date information across the board, helping their rankings increase.
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Client Review
Xtreme Websites designed a website we were looking for that beats all of our competitor’s sites. We are excited for this new step in growing our business. We really enjoyed having expert guidance throughout the entire discovery and design process. Our new website allows our customers to have easy access to find and buy what they are looking for, which is exactly what we intended from the beginning. I highly recommend Xtreme for any highly customized web development.
Michael Streidel
COO of Classic Custom Uniforms
⭐⭐⭐⭐⭐
Michael Streidel
COO of Classic Custom Uniforms
⭐⭐⭐⭐⭐
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