Mercado 87 - Membership Case Study
“Mercado 87” is a new initiative of Hispanic Radio Station “La Nueva 87.7” as a new marketing arm to unite listeners with local businesses
Overview
- Company: Mercado 87
- Industry: Membership
- Business Size: Entrepreneur
- Project Type: Website Only
- Client For:Past Client
The Results at a Glance
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Organic Traffic
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New Subscribers
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Conversions
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New Orders
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Organic Traffic
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New Subscribers
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Conversions
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New Orders
About Mercado 87
The concept of Mercado 87 business directory that’s devoted to increasing the exposure of businesses in the DC Metro Area. What sets Mercado 87 apart from other business directories is their partnership with local radio station, which helps connect consumers and radio listeners with local business owners.
Challenges
This unique Radio2Local concept existed only in paper, a close knit collaboration between radio executives, radio personnel and Xtreme Websites would be needed in order to to bring this project to reality. Obstacles faced included:
- Uniting stakeholders from different industries
- Collaboration between different departments
- Evolving Industry Standards & Statistics
- Creating a Platform never done before
Solutions
After months of planning, research, consulting, database design, custom development and testing; Xtreme Websites created a complete custom-platform in order to address the above issues and produce a website that not only was extremely functional and modern, but also included:
- Streamlined Online Directory
- Custom Business eCommerce Capabilities
- Multi-Tier Sponsor Memberships
- Multi-Tier User Registration
- User Geo Location
- Social Media Integration
- Custom Branding & Graphics
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Challenges
Solutions
Website Challenges
This unique Radio2Local concept existed only in paper, a close knit collaboration between radio executives, radio personnel and Xtreme Websites would be needed in order to to bring this project to reality. Obstacles faced included:
- Uniting stakeholders from different industries
- Collaboration between different departments
- Evolving Industry Standards & Statistics
- Creating a Platform never done before
Website Solutions
After months of planning, research, consulting, database design, custom development and testing; Xtreme Websites created a complete custom-platform in order to address the above issues and produce a website that not only was extremely functional and modern, but also included:
- Streamlined Online Directory
- Custom Business eCommerce Capabilities
- Multi-Tier Sponsor Memberships
- Multi-Tier User Registration
- User Geo Location
- Social Media Integration
- Custom Branding & Graphics
×
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Marketing Challenges
Marketing Solutions
Client Review
Xtreme Websites took our Mercado 87 concept and made it a reality. They managed a very complex project with multiple partners and delivered a modern, easy-to-use business directory that exceeded our expectations.
Dennis Caicedo
Owner of Mercado 87
⭐⭐⭐⭐⭐
Dennis Caicedo
Owner of Mercado 87
⭐⭐⭐⭐⭐
Xtreme Websites took our Mercado 87 concept and made it a reality. They managed a complex project with multiple partners and delivered a modern, easy-to-use directory that exceeded our expectations.
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