Puntzan Canopy - Events - Sports Case Study
Puntzan Canopy revamps their entire online presence and take their local adventure business global
Overview
- Company: Puntzan Canopy
- Industry: Events - Sports
- Business Size: Small Business
- Project Type: Website & Marketing
- Client For:Past Client
The Results at a Glance
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Speed Increase
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Positive Reviews
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Ranking Increase
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Organic Traffic
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More Leads
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Organic Traffic
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On Page 1 of Google
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Speed Increase
0
Positive Reviews
0
Ranking Increase
0
Organic Traffic
0
More Leads
0
Organic Traffic
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On Page 1 of Google
About Puntzan Canopy
Puntzan Canopy is an outdoor adventure company that specializes in Canopy Tours. With an amazing landscape and a variety of adventures, they have become the favorite place for adventure seekers in Baños Ecuador.
Challenges
Even though Puntzan Canopy is well known in their town on Ecuador, they had little to no online presence needed to attract international tourists. After one of our staff member visited their location on vacation, he saw the potential they had and how much business they were missing by not having a Results-Driven Website. After communicating with the owners about this, our Local SEO Audit revealed the following:
- Website had an outdated design with many errors
- Website was not responsive and did not look good on mobile
- Their positive TripAdvisor presence was not showcased at all
- Owners were collecting reviews on a book
- Clients were not able to purchase tickets online
- Clients were not able to schedule adventures online
- No way to access website backend or track results
Solutions
After connecting several times through online meetings, we discovered even more opportunities and revenue being lost because of a lack of a professional online presence. We provided the client with a detailed roadmap that was designed to not only solve the client’s website issues but provide an overall boost to their business through a one of kind website that:
- Included modern, responsive and interactive design
- Allowed clients to purchase tickets online
- Allowed clients to book adventures online
- Provided seamless online review generation
- Provided multi-language functionality
- Allowed owners total access to content & statistics
The new adventure website will be the central hub that will collect all of the leads and sales that will come from several online and offline marketing channels. This allows the client to have complete a strong foundation for future growth.
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Challenges
Puntzan Canopy had years of local success but was virtually invisible online. Without digital infrastructure, they couldn’t reach or convert modern customers effectively.
- No Google Business Profile – The remote forest location prevented Google listing, making online discovery impossible.
- No visible service packages – Visitors couldn’t view available experiences or compare options online.
- No online booking or payment – Customers had no way to reserve or pay digitally, creating conversion friction.
- No customer database – The business lacked any system to capture or manage customer information.
- No email marketing capability – There was no way to communicate updates or nurture relationships with leads.
- No paid advertising – The business relied solely on word-of-mouth with no strategy to reach national visitors.
- Zero online reviews – No social proof existed to build trust with potential customers.
Solutions
We implemented a comprehensive digital infrastructure to transform Puntzan Canopy’s online presence and create a seamless customer journey from discovery to booking.
- Secured Google Business Profile listing – Worked with Google directly to verify and list the business despite its remote location.
- Created structured service packages – Developed clear offerings with transparent pricing for easy online browsing.
- Implemented online booking and payment – Enabled customers to reserve and pay for experiences directly on the website.
- Deployed Automator CRM platform – Built a centralized database to capture and manage all customer information.
- Launched email marketing campaigns – Created automated sequences to communicate with leads and past customers.
- Deployed PPC ads targeting national visitors – Launched paid search campaigns focused on travelers outside the local area.
- Established review generation system – Implemented processes to collect Google reviews from satisfied customers.
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Website Challenges
Even though Puntzan Canopy is well known in their town on Ecuador, they had little to no online presence needed to attract international tourists. After one of our staff member visited their location on vacation, he saw the potential they had and how much business they were missing by not having a Results-Driven Website. After communicating with the owners about this, our Local SEO Audit revealed the following:
- Website had an outdated design with many errors
- Website was not responsive and did not look good on mobile
- Their positive TripAdvisor presence was not showcased at all
- Owners were collecting reviews on a book
- Clients were not able to purchase tickets online
- Clients were not able to schedule adventures online
- No way to access website backend or track results
Website Solutions
After connecting several times through online meetings, we discovered even more opportunities and revenue being lost because of a lack of a professional online presence. We provided the client with a detailed roadmap that was designed to not only solve the client’s website issues but provide an overall boost to their business through a one of kind website that:
- Included modern, responsive and interactive design
- Allowed clients to purchase tickets online
- Allowed clients to book adventures online
- Provided seamless online review generation
- Provided multi-language functionality
- Allowed owners total access to content & statistics
The new adventure website will be the central hub that will collect all of the leads and sales that will come from several online and offline marketing channels. This allows the client to have complete a strong foundation for future growth.
×
![]()
Marketing Challenges
Puntzan Canopy had years of local success but was virtually invisible online. Without digital infrastructure, they couldn’t reach or convert modern customers effectively.
- No Google Business Profile – The remote forest location prevented Google listing, making online discovery impossible.
- No visible service packages – Visitors couldn’t view available experiences or compare options online.
- No online booking or payment – Customers had no way to reserve or pay digitally, creating conversion friction.
- No customer database – The business lacked any system to capture or manage customer information.
- No email marketing capability – There was no way to communicate updates or nurture relationships with leads.
- No paid advertising – The business relied solely on word-of-mouth with no strategy to reach national visitors.
- Zero online reviews – No social proof existed to build trust with potential customers.
Marketing Solutions
We implemented a comprehensive digital infrastructure to transform Puntzan Canopy’s online presence and create a seamless customer journey from discovery to booking.
- Secured Google Business Profile listing – Worked with Google directly to verify and list the business despite its remote location.
- Created structured service packages – Developed clear offerings with transparent pricing for easy online browsing.
- Implemented online booking and payment – Enabled customers to reserve and pay for experiences directly on the website.
- Deployed Automator CRM platform – Built a centralized database to capture and manage all customer information.
- Launched email marketing campaigns – Created automated sequences to communicate with leads and past customers.
- Deployed PPC ads targeting national visitors – Launched paid search campaigns focused on travelers outside the local area.
- Established review generation system – Implemented processes to collect Google reviews from satisfied customers.
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Client Review
I really liked how we had a direct person to talk to throughout the entire project who went out of his way to help us. We had an older website but this was not doing anything for us. We just launched our new site and we love it. Their web design quality is very professional and interactive which is what our visitors wanted. If I could I would give them 6 stars because they really delivered a lot more than what we were expecting, especially when it came to the ecommerce portion of our site. I would highly recommend their website design and online marketing services to anyone.
Sonia Palacios
General Manager of Puntzan Canopy
⭐⭐⭐⭐⭐
Sonia Palacios
General Manager of Puntzan Canopy
⭐⭐⭐⭐⭐
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